Working in a B2B space, your task here would be to pack in maximum value in a limited set. While desktops provide the option for two lines, only one header is visible on mobile and tablets. Hence, your landing page should be a culmination of the complete ad and optimized to address what your prospect is looking for. The brands, services or products mentioned cannot be placed as separate links. What are the limitations and workarounds?įirst and foremost, unlike other ad extensions, structured snippets are not clickable. An opportunity to highlight your key elements and expanding on your service catalogue is provided.Better click-through rates can be experienced, thanks to the excess relevance and added messaging power.Bigger ad space means more chances of being noticed, giving you an edge over the organic results.Plus, you have total control over what is displayed. They make your ad more robust by providing additional information to the audience.Your PPC ad is charged similar to your earlier campaign. What are the benefits of structured snippets?īeing an extension of Google Ads, there are tangible advantages and plausible reasons to harness this feature to the fullest. In the case of multiple headers, Google chooses the best ones to display and hence, limiting their use is a recommended strategy.
Interestingly, the categories provided are comprehensive enough to cover most businesses and their workings.Īs a marketer, you can manually input one or more headers to highlight your uniqueness. Using structured snippets, a B2B firm could claim additional real estate on the SERP and expand on their prime products. For example, under the Brands header, the values mentioned should be actual names and not the number of brands or promotional adjectives.
The most crucial point to note here is that your value should justify the header. Headers with their supporting values can be added on the account, campaign or group level.Īmenities, brands, courses, degree programs, destinations, featured hotels, insurance coverage, models, neighbourhoods, service catalogue, shows, styles, and types are the categories available for your perusal. The Google ads extension allows you to decide what, when and how your snippets shall appear to your key audience. How do structured snippets work for a B2B organization? They essentially add to your relevance, aligning your business with their goals. The additional details work as a CTA for someone in search of a specific solution. Structured snippets help you by making your ad more enticing and clickable. For example, an ad for a tech shop may look like this – What you can do is describe a product or a range of products, enumerating their specifics and services. The only catch is that since Google has created this feature for informational purposes, you cannot add any sales-y lines to it. Think of structured snippets as an elevator pitch that gives you the power to put your best foot forward. What do Structured Snippets do for your Business?
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